Lyndon B. Johnson, as Senate majority leader in 1957, giving Theodore F. Green, chairman of the Senate Foreign Relations Committee, “the treatment.”
Johnson relied on two main tactics. The first involved direct persuasion, or “The Treatment.” He didn’t delegate his lobbying to other people. Instead he took on the job himself. When searching for a vote, Johnson confronted colleagues in the Senate hallways. He cornered them and leaned into their face as he explained why he needed their vote. He would pull out facts and figures from his pockets, refusing to budge until he heard that they were with him.
(via)








